Because I program this stuff, I relish buying anything online. But I'm only satisfied with the shopping and checkout experience on about 1 in 5 sites.
I'm actually pleased with the checkout experience a lot less than that. The only first-time buy that pleased me at all in the whole of 2017 was at cartridgesave.co.uk, for example.
Although it can be painful, it normally pays to have an impartial third-party take a look at things in the cold light of day.
88% of Web buyers say that they have abandoned an online shopping cart without completing a transaction. This is the same percentage as five years ago, suggesting that retailers have yet to address the primary drivers of cart abandonment
I'll make you a video of my experiences and thoughts as I buy something on your website. You'll be able to ...