I published my first website in 1996. I didn't know it was made of HTML.
I programmed my first shopping cart in 1999. I followed a book called "Learn ASP in 24 hours". It took me 24 months to learn ASP.
I've made my living from internet marketing, programming and e-commerce since before Amazon made its first sale.
Somewhere along the line, though, they did manage to eclipse me.
Programming needs to be harnessed to serve the business. Not the other way around. That ability is the most valuable thing I can offer you.